Local Brewery Wins Battle But Not War

There are countless things that make the city that houses our headquarters (Austin, Texas) great, one of them being the enthusiasm for cold drinks and the brands that create those delicious beers, wines, and liquors. Local brewery, Jester King, and its two co-plaintiff’s Authentic Beverage Company and Zax Restaurant & Bar, recently won a case against the Texas Alcoholic Beverage Commission (TABC) regarding a select few of its strict rules.

The ruling basically said that you can now call it like you see it – beer can now be called, “beer” and ale can now be referred to as “ale” (whereas it was not allowed before).  The conclusion also resulted in allowing craft breweries to let their fans know where they distribute their goods (AKA adding a “where to buy section” on their websites).

However, craft breweries are still not treated as wineries and cannot sell their product onsite under the Equal Protection Clause.

Though they didn’t win it all, we’re supportive of the craft brewers here in Austin and proudly store their bottles of beer or kegs in our beverage coolers and kegerators.

Cheers and happy holidays!

  

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