Unique Piece | Schlitz and Giggles

Our Marketing campaign has hit America’s heartland! The following newspaper article was found on the Omaha World-Herald website (omaha.com):

Published Tuesday, November 30, 2011

Guerilla Marketing for Beer Draws Buzz

By Roem Niodar
WORLD-HERALD STAFF WRITER

In what some are calling the most bizarre marketing to ever be featured in Nebraska, a small farm about 20 miles outside Omaha is the site of a buzz-worthy billboard that asks more questions than it answers.

The Jones Farm & Ranch in neighboring Fremont, NE is currently playing host to the billboard planted seemingly overnight on a reserved plain of land. Featuring the text “What is Meadow Muffin?” the billboard is signed by Schlitz & Giggles, an up-and-coming American brewery that is fast becoming a household name.

Established in early 2011, this brewery’s fast-track to success can be traced back to its board of presidents. Known for their marketing prowess and willingness to take risks, these innovators are no doubt the ones behind this billboard, which should be no surprise to the business leaders who are familiar with the workings of the board.

With the brewery’s newest beer slated to make a December 9th launch, this is no doubt an attempt to create buzz for their highly-touted product. Industry leaders are speculating as to what this beer will be called, and this billboard gives a glimpse into what exactly this beer might be.

As a slang term, “meadow muffin” is used by farmers to describe animal waste left in the fields, most commonly by cows. While not terribly appealing to the ears, this question is further churning the rumor mill as to what the new Schlitz & Giggles beer flavor will be.

While many questions may still be in the air, most will not get them answered until December 9th. Asked about the billboard, Kevin Jones, owner of the Jones Farm & Ranch, said, “I may not like it on my field, but I will definitely be waiting to see what this new beer is going to be. I’ll be sure to pick up a six pack the day it comes out.”

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